Posted by Matt Brown

Santa Monica, CA – (June 15, 2014) – X-Doria announces KidFit, a wearable wireless activity and sleep tracker created specifically for children ages 5-13. KidFit creates customized daily activity targets for kids and presents them in an easy to understand goal of 100 points.  The KidFit app gives timely feedback on progress via brightly colored “Results Cards” and encourages kids to reach their daily targets.  Built-in goals create ongoing challenges and engagement toward the child’s health goals. Available for $49.99 at X-Doria.com

With an easy and intuitive interface, Bluetooth 4.0 technology and a straightforward one-button design, setup is as easy as downloading the KidFit app, pressing one button on the KidFit wristband and answering a few simple questions. KidFit will automatically set daily activity and sleep goals for a quick start.  Parents looking to further refine their child’s KidFit goals can customize active time and sleep goals, amongst other settings at any time. KidFit is housed in a colorful, “slap-band” style wristband that provides a continually adjustable, secure fit.  With an IPX3 water resistant rating and rechargeable battery capable of up to seven days of monitoring, KidFit is a true 24/7 activity monitor.

Rather than just counting steps or calories, KidFit motivates a behavior change in children by making activities into a game, and encouraging any form of activity to meet daily goals. Built-in challenges centered around key measures of health, encourage continued engagement for both the short and long term. Goals focus on key metrics such as hitting your daily target score, getting enough sleep and distance traveled, so children are rewarded when goals are met. Parents also can create custom goals tied to real world rewards for extra motivation. 

Parents are encouraged to spend a few minutes at the end of each day to sync data and discuss results with their child. KidFit can be synced to a parent’s or child’s iPod, iPad, iPhone or similar Android device.  Synced summaries show achieved goals and a total score that includes three components: total KidFit score, sleep time, and progress toward goals. Users can view progress at a glance in an easy to understand summary or progress over time in animated graphs.

“Over the last three decades, childhood obesity rates in America have tripled. Today, one in three children in our nation is overweight or obese*,” says Matt Brown, Director of Product Development for X-Doria. “With KidFit, children don’t necessarily need to be athletic to be successful and healthy; they just need to increase their physical activity during the day and get enough rest at night. By staying active and healthy, children learn good habits that will stick with them and help fight immediate issues like poor self-esteem, illnesses or eating disorders as well as long-term issues like diabetes and heart disease.”

 KidFit will be available on August 15th in black, aqua, hot pink, yellow and red for $49.99.  Pre-orders are now being accepted at www.x-doria.com/kidfit.  The first 1,000 orders will get $10 off the regular MSRP. 

 

*Letsmove.gov: http://www.letsmove.gov/learn-facts/epidemic-childhood-obesity

 

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About X-Doria:

X-Doria is a leading maker of fashion-forward accessories for mobile lifestyles. From the beginning, a commitment to approachable fashion and customer-centric design have been the

hallmarks of X-Doria products. Today, X-Doria continues to break new ground in fashion and  design for mobile accessories. Products such as Scene Plus, Defense 720°, and now KidFit continue to lead the way in mobile accessories for a new generation of mobile consumers.

 

Learn more about X-Doria at www.x-doria.com

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Media Contact

Andrew Felix

Max Borges Agency

andrewfelix@maxborgesagency.com